The challenge
Salamander Pumps are a UK based manufacturer of domestic shower and whole house pumps and are always exploring ways of introducing more innovative products. As a brand in this category, they need to mindful of the changing nature of heating systems across UK housing stock and respond with appropriate products accordingly.
Salamander asked Eureka! to devise a research study with plumbers and heating engineers to understand attitudes and interest to a series of potential new products for the Plumbing & Heating sector. Additionally, the sessions were designed to understand more about how businesses in this sector make purchase decisions.
The solution
A hands-on experience with the professionals who will actually fit these products was called for. We convened a series of focus group discussions with heating engineers, plumbers and installers to deliver this important project. Business owners were screened prior to the sessions to ensure they matched with our target audience definition. We also have a range of tricks up our sleeves to ensure that this difficult-to-reach target group turn up at the agreed time and place!
The sessions were held at informal venues where tradespeople feel more at home and the client could observe discreetly. By ‘talking their language’ we made the groups casual and lively, deploying a variety of qualitative techniques which allowed us to gain informed feedback on the concepts being considered. The practical feedback will now allow the Salamander Pumps team to further refine designs in the NPD process.
We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way.
They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage. We certainly hope to be using Eureka! again in the future.
Julie Keogh | Strategic Marketing Manager
We know from first-hand experience how difficult it is to get groups of tradespeople together so it was a thoroughly refreshing experience to have Eureka! do this on our behalf in such an expedient way.
They have the skills and trade ‘know-how’ to deliver the sessions in a way that puts the tradesperson immediately at ease – which maximises the time to collect invaluable insights, particularly at the product development stage. We certainly hope to be using Eureka! again in the future.
Julie Keogh | Strategic Marketing Manager
We’d love to bounce some ideas around with you
Either get in touch with us below or have a further browse of our website to discover how we can solve your business conundrums.
We’d love to bounce some ideas around with you
Either get in touch with us below or have a further browse or have a further browse of our website to discover how we can solve your business conundrums.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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