After decades of remaining relatively unchanged, the traditional trade counter environment is under unprecedented pressure. Merchants are having to adapt due to the growth of digital channels, the seemingly unstoppable rise of the Omnichannel formats such as Screwfix and Toolstation, and the blurring line between the trade and retail customer.​

As well as the traditional ‘bricks and mortar’ merchants, we have also worked with businesses who have experimented with new propositions in the UK trade market (for example a project with Travis Perkins where we evaluated their drive-thru BUILT concept). We have also evaluated a virtual ‘broker’ type service in this category (Building Materials Nationwide). 

So, whether you are an independent or national merchant chain, building or plumbing & heating focused, now is the time to get in touch. We can help you measure how your trade or retail audience is changing, evaluate your marketing, counter or product offer or independently gauge supplier or staff perceptions of your business.