Homeowners continue to make significant investment in their homes, with kitchens and bathrooms being the most popular rooms to make improvements. This is a dynamic market – our data show that around half of all homeowners have either refurbished or are planning on renovating a kitchen, bathroom, bedroom or other domestic space in the next 12 months.

The kitchen is the centre of the modern home.  We undertake research for tap brands who produce products specifically for the kitchen category, as well as broader work to help understand consumer trends, test new product developments and gauge kitchen installer & fitter preferences.

Retailers, trade merchants and showrooms also ask us to shine a light on what retail and trade customers are looking for to ensure their ranging and channel propositions are fit for purpose.