Thought leader research

We have been commissioned by ERA to undertake a strategic market research project across the fenestration industry.  ERA has been designing and manufacturing locks since 1838, and their locks, handles and hinges have provided peace-of-mind to generations of British homeowners.

Our new project will help continue to stay relevant and in tune with the needs of the sector. A key part of this exercise is listening to how our partners in the sector are currently doing, along with feedback from installers at the coalface with domestic and commercial customers.

Who are we interviewing?

If you are a professional with a category buying role within a door & window manufacturer, wholesale & retail channel, or architectural ironmongers and locksmiths you may have been asked to take part in a research interview during August-September.

We hope that you can provide some of your valuable time to this project.  We are a specialist agency in the home improvement and construction space, and carefully follow the Market Research Society (MRS) Code of Conduct.  You can therefore be assured that all the feedback we receive is treated confidentially.  The results we collect will be summarised and fed back into the ERA business in a way that does not identify any individuals or firms.

The interviews will take just 30 minutes and will be convened at a time that is suitable for you by Teams or Zoom.

What are the benefits for you?

By contributing to this important study, each participant will also receive a copy of the key findings and lessons to emerge from the research.  It is anticipated that this will also involve a listening exercise with installers and fitters of security products later in the Autumn.

Angela Griffin, Head of Marketing at ERA has commented “We are really excited to be working with Eureka! on this strategic piece of work.  We truly believe that by listening to our stakeholders we will become an even better business and ensure we continue to produce fantastic security products that meet everyone’s needs.  Eureka clearly have the credentials and experience in building products to gather the level of insight that we need”

For more information about Eureka’s work in the home improvement space please click here.