Lager has been a staple of the British drinker for many years but it’s only in recent times that we have seen significant disruption to the lager sector with new entrants to the market. We can all name and recognise the dominate lager brands and production has...
We’ve known for some time that the type of glass that beer, lager or cider is presented in is a huge part of the experience for the UK drinker. This theme has been further highlighted in this year’s fantastic Marston’s On Trade report which examines ‘Experience’ as a...
An increasing number of consumers are choosing to undertake home improvement projects themselves or, at the very least, are getting more actively involved with the decision making and purchase journey. In a complex purchase and channel landscape we have developed a...
The UK is the world’s largest Cider market, producing around 40% of the global output. It accounts for around 7% of total spend on off-trade alcohol and has seen some recent modest growth. The challenge for Cider is to maintain this and learn from other...
Homeowners need trusted tradespeople for a wide range of maintenance and improvement jobs. Our latest exclusive report highlights that the way homeowners find installers, plumbers and electricians is changing before our eyes. Download the completely FREE 20-page...
We’re just a bunch of romantics at Eureka! HQ so when an old client of ours asked us to consider updating their knowledge of the wedding market we just jumped at the chance. The average cost now stands somewhere between £15,000 (Source: Confetti Wedding Statistics...
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