About Eureka! Research
A market research company that stands out from the crowdHow it started
In late 2016, we had our own Eureka! moment and set about creating a business that differentiates itself from the rest of the market research crowd. Most research agencies claim to be experts in all sectors, but we only focus on markets where our expert knowledge and experience really shines through.
Between them, Rich and Dave have fifty years of market research experience. That’s a lot of focus groups and questionnaires! We wanted to build a new approach that took that experience and applied it to the categories we get most excited about. Over the past eight years we have consistently provided high quality research to our clients, supporting them through every step of their research challenge, and it has been absolutely brilliant!
Richard Mace
Biography
Richard’s early work years were spent on the programming and data analysis side of research so he really does know what can and can’t be achieved and how long it might take! He still regularly marvels at his subsequent achievement in moving to the dark side and becoming a bona fide researcher.
Also a qualified electrician and self-confessed DIY nerd, Rich will be frequently found on a bike somewhere, screaming down mountainous single track or exploring the roads of Staffordshire and beyond in pursuit of the perfect sliver of tarmac. If he’s not working or cycling, he might be found in Andalucía, skiing, drinking cerveza or snacking on berenjenas con miel.
- Research experience
- Geekiness
- Groups moderated
- Creativity
- DIY skill level
Call Richard
0121 314 3210
Email Richard
richard@eurekaresearch.co.uk
Dave Ruston
Biography
Dave trained at the Office for National Statistics learning all about big surveys and big data before it was even a buzzword. The second part of his career was spent designing clever qualitative projects and telling brand owners what consumers really think about them. Most clients take it on the chin!
Dave’s curiosity for home improvements was tweaked by a recent house renovation which left his poor wife and kids homeless for 4 months. When not cleaning paint brushes, he can also be found on a football field most Sundays boring his youth football team with a tactics board.
- Research experience
- Geekiness
- Groups moderated
- Creativity
- DIY skill level
Call Dave
0121 314 3210
Email Dave
dave@eurekaresearch.co.uk
What we stand for today
Understanding disruption
In all things trade and construction, we consider ourselves market leaders for insight and research. We have worked with many of the major brands in the sector, helping them understand their trade, retail or distribution customers. We find the current flux in this category to be fascinating.
Commitment to support
During the Coronavirus pandemic we really showed our commitment to this sector by investing considerable amounts of our own time in targeted research to support tradespeople and the supply chain around them. This work was shared widely for free and used by policy makers and major stakeholders in Central Government.
Sector diversity
But it is not just about the trade; we work with many different brands across other sectors who are also experiencing disruption. We have undertaken considerable work in the food and drinks industry and have also supported several brands in the retail, health and charity sectors.
Giving something back
Perhaps unusually for a business of our size, we also assist local causes with free research and consultancy support, helping them to reach informed conclusions on their own community challenges. We have assisted local schools and sport clubs where we have our own vested interest and volunteered this time for free. What you see is what you get with Eureka – down to earth, plain-talking, and going the extra mile where we can.
Recognition
Within just 12 months of launching Eureka! Research, we were bowled over to be nominated as a finalist for the Best Breakthrough Award at the Market Research Society (MRS) Awards. We’ve continued to be noticed for the work we’ve done since then… as illustrated by the numerous testimonials we have received and extensive press coverage for our work highlighting the difficulties that tradespeople were experiencing during the COVID pandemic. We have been invited to present at the Builders Merchant Federation (BMF) forums and this year’s Bathroom Manufacturers Association (BMA) conference.
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
Follow
Looking for something specific?
Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands
