This Summer, in partnership with the Bathroom Manufacturers Association (BMA), we released the results of an ambitious, cross-sector study into the installer workforce.  Working on behalf of BMA members, the common theme of the research was to update the industry’s knowledge about the influence that installers still have on the purchasing cycle of an average domestic UK bathroom.

The research fieldwork was undertaken across April – May in partnership with members and external partners such as PlumbApp, CIPHE, Installer Magazine and BIKBBI.  Eureka have also developed our own pool of engaged tradespeople in the UK.  A comprehensive and enticing prize fund worth over £6,000 was offered to maximise engagement. This included a top prize of a full bathroom including product from Ideal Standard, Methven, JJO and Roman. There were also plenty of other exciting tools and trade vouchers made available to encourage participation.

In terms of the breadth of the consultation, we absolutely smashed the original target that we set ourselves. Infact over 670 bathroom fitters and plumbers kindly gave up their valuable time.  You can read a summary report of the key findings here.

Press coverage across the sector

The thirst for high quality research and insight into installer behaviour has never been greater.  This has been exemplified by the amount of coverage the work has generated in the trade press and other media channels.  Here is a breakdown of the different channels and titles that all helped us highlight this important work in 2023:

• We formally launched the survey results by co-presenting a session in the new Bathroom Zone at the Installer Show (NEC) on 28th June.  A video of the session is available to view here.
• Installer Magazine published article
• A slot on the KBBReview podcast in August, hosted by Andrew Davies
• Builders’ Merchants News piece published 15th Sept here

Presentation with the Bathroom Manufacturers Association (BMA)

Further information about our partners on this study

The Bathroom Manufacturers Association is a key stakeholder in the sector. It acts as an information highway between Industry, Government and the consumer on all issues that affect the bathroom business in the UK.  Here are a list of the BMA members who kindly put their support behind the study too.

For more information about Eureka’s work in the home improvement space please click here.