Beer and snacks market research

The UK alcohol market is worth around £16bn per year and Beer is the fastest growing and most disruptive sub categories within this. The key macro trend is that consumers are drinking more at home and drinking less frequently, but moving towards better quality products such as local craft over mainstream beers. We have an in-depth understanding of the On Trade and Off Trade beer market. In the past few years, we have interviewed over 25,000 UK consumers about their ale and lager drinking habits, social routines, switching behaviour and brand preferences.

Snacking has a value of £2.8bn to the UK economy, which includes crisps, savoury, nuts, popcorn and baked snacks. Consumers are driving rapid change in this category, not willing to compromise on either convenience or quality, they are increasingly looking for more healthy and ‘clean’ labels. We have helped snacking brands re-think where they sit within their category, striking new positioning between healthy and indulgent. As with many FMCG categories, packaging is key for snacks and brands are looking to push the boundary.