Brand research
Measuring the health of your brandHow do people feel about your brand?
Brand research measures the health of a brand. It will reveal how people think and feel about your brand as an entity or character. Brand research can help direct your messaging, campaigns, and future strategy. So, it is with little wonder that more and more businesses are turning to us to understand their brand and whether it can help them to achieve their business goals.
One important aspect of brand research is brand awareness – the degree to which consumers recognise or are familiar with a brand. Measuring brand awareness is particularly important for companies whose products or services are situated in a crowded marketplace among similar brands. Unless customers are loyal to a particular brand, they are more likely to dabble with competitor offers.
Key benefits
Position
An independent measure of your position in the market
Challenge
Challenge internal misconceptions about your brand positioning
Launch market ready products
NPD research will ensure your product is fit for purpose and ready for launch success
Focus
Become a more ‘customer-centric’ business
Examples of when Brand Research can be used
Brand or category audit
Communications review
Customer satisfaction
Net Promoter Score (NPS)
Evaluating lapsed customers
Mystery shopping
Purchase journey
Our recent Brand Research projects
Below we have listed some of our recent brand experience to provide a flavour of the types of clients, projects and target audiences we have spoken to.
Awareness
Awareness and consideration of different national house builders in the UK
Exploration
Exploring the relationship that new parents have with a well-known reusable nappy brand
Attitudes
Usage and attitudes of different gym brands for a national player in that category
Interaction
Accompanying plumbers for the day to understand how they interact with supplier and merchant brands
Evaluation
Helping a major charity in the Midlands evaluate its brand positioning with current and lapsed supporters
Tracking
Tracking awareness and advertising of different kitchen sink brands
Differentiation
How do different lager drinkers make brand decisions at the bar?
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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Looking for something specific?
Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands
