Competitor analysis
Keeping one step aheadTaking the pulse of the marketplace
Even the most successful brands need to keep an eye on the competition. Taking the pulse of the marketplace helps your business keep one step ahead or shows you how to navigate a path towards growth and greater market share.
Have you been losing market share to another brand in the category? Is there a new boy on the block who is disrupting the status quo? We can put together a completely independent study to gain an unbiased perspective from your target audience. If we pick up some customers who frequently use your competitors, then we can delve deeper into this. Let’s not overlook getting a Net Promoter Score (NPS) from them too – providing you with some invaluable competitor intelligence about customer engagement and service.
All our projects are bespoke-designed and managed by one of our two Senior Directors. We adhere to the guidelines laid down by the Market Research Society (MRS), of which we are an accredited partner.
Key benefits
Position
An independent measure of your position in the market
Analyse
Analyse your strengths and weaknesses
Identify
Identify competitor weaknesses and areas to exploit
Challenge
Challenge internal misconceptions about other brands
Tactical
Keep a tactical eye on new innovations or disruptors
Examples of using Competitor Analysis
Brand or category audit
Communications review
Customer satisfaction
Net Promoter Score (NPS)
Evaluating lapsed customers
Mystery shopping
Competitor benchmarking
Purchase journey
Our recent Competitor Analysis projects
Below we have listed some of our recent Competitor Analysis experience to provide a flavour of the types of clients, projects and target audiences we have spoken to.
Tracking awareness
Tracking awareness and advertising of different kitchen sink brands
Exploring views
Exploring consumer views of shopping centres across the Midlands
Assessing awareness
Assessing awareness and recognition of different house builders
Appraising engagement
Reviewing consumer acceptance to a new pack formats for crisps
Measuring satisfaction
Measuring satisfaction amongst purchasers of a trade brands products
Brand perception
Perceptions of premium and world lager brands amongst drinkers
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Are you ready for your Eureka! moment?
If you are searching for your first or a new research partner, it would be great to hear from you. We love a natter and would it would be great to hear about your unique business challenges.
Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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Looking for something specific?
Bathrooms | Kitchens | Home improvement | Plumbing and heating | Construction | Merchant | Beer and snacks | Birmingham | Midlands