Reduce the risk with market research

New product development (NPD) can be expensive and risky. It places a strain on limited business resources without guarantee of success. So how can businesses minimise the risks and seek to develop products that are reflective of the target audiences need?

Carefully considered Market Research with your target audience during the innovation and design process will minimise the risk to your investment and enable you to bring your product to market more quickly and more successfully. We offer a range of new product development research approaches that can be adopted at different stages of the NPD process. We can use both qualitative and quantitative research, tailored to your business and product requirements, to ensure you get the clarity you need, just when you need it.

Using a range of qualitative and quantitative techniques, we will help you understand the targets’ view of your ideas or concepts, exploring whether the proposition resonates with your target audience. We will identify the extent of appeal and ensure you have the evidence to move on to the next stage of development.