Online surveys
Cost effective and time efficientRevolutionalising research
Online quantitative research has revolutionised how insight is attained in the 21st century. Cheaper and quicker, with the added benefit of utilising technology to deliver and capture audio and video, online has usurped face to face and telephone research in many sectors.
Handy then that we are experts in online surveys, providing high quality digital solutions that use a variety of data sources from client databases to partner panel providers. Whether you are a consumer-facing business keen to understand your brand’s position or a B2B business that wants to explore the status of those operating in your sector, online surveys provide a robust and cost-effective methodology.
Modern online surveys are a world away from how they started back in the late 90s. Fully adaptable across devices from smartphones to PCs, the online survey is now an excellent way to collect immediate insight from respondents. The gamification of surveys has also made them more engaging, bringing elements of game play (e.g. rewards, personalisation) into the mix which increase enjoyment, attention and response rates.
Effective campaigns
As well as a well-worded questionnaire, there are many other component parts to consider in an effective online campaign. We need to think about the duration of the survey, what incentivisation works best, the email invitation, potential social routes to gain more traction and of course confidentiality issues (including GDPR compliance). We can help in all of these regards.
Qualitative findings
Online market research is often used in tandem with qualitative research. This might be a precursor to help design segments for example or afterwards, to delve more deeply into some of the qualitative findings and put ‘a number on the findings’. All of our online surveys are completely custom-built, incorporating imagery, video etc to meet your needs. Surveys can be fully branded to meet a client’s brand guidelines as required.
Our clients are using online quantitative research for usage and attitudes surveys, brand health surveys, advertising/ creative testing and awareness, market scoping and sizing, segmenting their market into personas or statistically robust segments and assessing attitudes to new concepts or ideas.
Types of online surveys
Standard online surveys
Tracker surveys
Community / panel surveys
NPS surveys
Customer satisfaction surveys
Quick polls
SMS surveys
Not sure what's best for you?
We’d love to bounce some ideas around with you. Either get in touch with us below or have a further browse of the different research services that can be applied to your business conundrums.
Not sure what's best for you?
We’d love to bounce some ideas around with you. Either get in touch with us below or have a further browse of the different research services that can be applied to your business conundrums.
The Eureka! approach
Once the project objectives and target audiences have been agreed, we progress through these key stages.
Questionnaire design
We will develop a first draft of the survey following our own desk research and immersion into the topic. This will typically be an editable version that can be shared with your colleagues and we will then work together to develop a final version that fits the bill.
Programming and testing
Over to us to do the hard yards programming the script. Dependent upon complexity and script requirements we have a number of scripting tools available to us so we can meet all your requirements, no matter how complex. Testing is crucial, we spend many hours refining the script to ensure it is fit for purpose and represents your brand in the best possible way.
Fieldwork
At this stage a variety of routes are possible. We could be using a client database and mailing it ourselves, or more commonly now (post GDPR), the client could be sending the survey out to their own database or with a partner. Alternatively, we could be working with a partner data holder to manage and deliver fieldwork. We will also work with you on invitation emails, incentives, timings etc.
Analysis
Deep down we are data geeks at Eureka! and we love checking over the raw data to make sure everything is as intended. Our software also collects additional data such as duration, device, and time which allow us to drive out additional behavioural insights about your customers. This can help you think about future digital campaigns that are even more fit for purpose.
Reporting
We will develop a report, varying from a top-line summary to a fully detailed output (dependent on client requirements). Check out free examples of our house-style here. Of course a presentation either in person or virtually is offered.
Taylor Wimpey
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Taylor Wimpey
An innovative and detailed exploration of businesses in the plumbing and heating sector to understand their habits and motivations.
St Basil’s
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Eureka! Research
6 Parkside Court | Greenhough Road
Lichfield | Staffordshire | WS13 7AU
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